The Language of Apology: Saying Sorry Professionally

⏱ 5 Minutes · B1/B2

📖 From Experience

In hospitality, apologies are currency. A well-timed, sincere apology saves a table. A badly phrased one makes it worse. I’ve said ‘I’m sorry, sir, that shouldn’t have happened’ a hundred times. But I’ve also heard ‘I’m sorry you feel that way’ — which is not an apology at all. Here is the difference.

📚 Levels of Apology

Situation Phrase
Minor (informal) Sorry! / My bad. / Oops, my fault.
Standard (semi-formal) I’m sorry about that. / I apologise for the inconvenience.
Serious (formal) I sincerely apologise for… / Please accept my apologies for…
Written (B2+) I am writing to apologise for… / I deeply regret that…
📚 What a Real Apology Contains

  1. Acknowledge the error: ‘I understand that…’
  2. Apologise clearly: ‘I sincerely apologise for…’
  3. Explain briefly (optional): ‘This happened because…’
  4. Offer a solution: ‘I would like to…’
  5. Reassure: ‘This will not happen again.’
✏️ Your Turn

Rewrite as a professional apology:

  1. ‘Sorry you’re upset about the late delivery.’
  2. ‘It’s not really our fault but we’re sorry.’
💡 Check Answers
  1. ‘I sincerely apologise for the delay in delivering your order. I understand this has caused inconvenience, and I would like to offer you [a refund / an explanation]. We are taking steps to prevent this from happening again.’
  2. Delete this sentence entirely. A conditional non-apology (‘sorry you feel that way’, ‘sorry if…’) often makes things worse. Take responsibility or say nothing.

Independent project — not affiliated with, endorsed by, or accredited by Cambridge University Press & Assessment. Confers no qualification.


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