How you open an email sets the tone for everything that follows. Three openings cover 90% of professional situations.
Examples
- ‘I hope this email finds you well.’ (neutral, any recipient)
- ‘Thank you for your email of [date].’ (reply)
- ‘I am writing to enquire about…’ (new contact, formal)
Practice
Read your last three sent emails. Which opening did you use each time? Could any of them be more specific and less generic?
Takeaway: A specific opening is always stronger than a generic one.
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